Audience creation by purchasing online or offline media such as “press, TV, 4×3 billboard, radio, cinema” or “online advertising, banner, Affiliation” but also by points of sale, sponsorship or direct marketing files rented etc ….
Establishment of a media audience controlled by the brand / company. “Audience possessed”. It will go through the establishment of support for the company by the company “advertiser” in relation to the agency. The offline and online supports in place will be for example the company’s website, the advertising edition of the brand / company “magazine, catalog, brochure”