Audience creation by purchasing online or offline media such as « press, TV, 4×3 billboard, radio, cinema » or « online advertising, banner, Affiliation » but also by points of sale, sponsorship or direct marketing files rented etc ….
Establishment of a media audience controlled by the brand / company. « Audience possessed ». It will go through the establishment of support for the company by the company « advertiser » in relation to the agency. The offline and online supports in place will be for example the company’s website, the advertising edition of the brand / company « magazine, catalog, brochure »